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The Cost of Winning

Stepping away from on-field matters for a moment, Jeff Long and the folks who oversee the various U of A sports teams are facing an interesting dilemma these days:

* on one hand, you have a zealous fanbase that wants - and expects - to win regularly in what is easily the toughest football conference in America.

* on the other hand, your school represents one of the smallest, poorest states in the U.S. but must compete with teams from much bigger markets with much deeper pockets.

Chris Bahn took a look at the Razorback Foundation's 2009-10 annual report and is predicting that ticket price increases are on the way. For example, right now what's described as a "mid-field lower-level football seat" (in other words, a good one) can be had for a donation of $150...the cheapest in the SEC. The conference average is $672 per seat, with Florida, Tennessee and Alabama topping out at more than $1,000 each.

Continuing that thought, TJ Carpenter argues that if Hog fans want to compete with the big guys, they need to pay up like the big guys. "You can’t, as fans, say your team should be better when you’re responsible for the program ranking so low in the financial commitment game in the SEC," he notes.

But, on the flip side, the fact remains that Arkansas is a much poorer state than many of its competitors, and the economy still isn't exactly robust these days. So, asking people to pony up won't necessarily be well-received.

Having to make decisions like this is why Jeff Long earns the big bucks (almost as much as an SEC blogger, we might add). If you were him, what would you do...raise ticket prices and risk a backlash, or keep 'em low and struggle to keep up?

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Student ticket prices went up this year...

To a whole $5/game (they had been $1/game). Not only that, but they’re going to start offering unsold student tickets to the general public beginning the Thursday before each home game. Capitalism at its finest. They’ve also introduced an “all-access pass” for students, which includes tickets to all 5 Fayetteville home games, both LR games, and every home basketball game (including the one in LR) for $65. It wasn’t too long ago that basketball student tickets were $100+ for the entire season. Looks like they’re afraid they’re bracing for poor basketball ticket sales, and are trying to compensate for it by tying them to football tickets. Very schrewd.

by dxf04 on Jul 28, 2010 3:43 PM CDT reply actions  

I highly doubt

that the $150 donation for “mid-field lower-level football” seats is accurate. From personal experience, I donate a little more than that per seat and have been stuck in the goal-line to ten yard line area for 3 years (though I am on the 25 in little rock). And I have friends who donate way more than that and they can’t get past the 30. However, if it’s true, WTF ticket office?

dxf04, it could be worse. As a pledge in 1997 I had to buy a student ticket book for football. I recall the price for each game being something like $10-15, it certainly wasn’t a dollar/game. Needless to say, the Danny Ford swan song did not provide much bang for the buck.

by trip andrews on Jul 28, 2010 4:07 PM CDT reply actions  

I know it could be worse.

I think it’s a pretty darn good deal, even if the Bball team will likely be a huge disappointment (again). Even at a 400% increase in price on football tickets, it’s still probably at the lower end of the SEC. Maybe even the legit cheapest. You’ll find no complaints from me.

by dxf04 on Jul 28, 2010 4:23 PM CDT up reply actions  

As a paying fan,

it would be nice if Long would explain to me exactly how the additional money will be spent and exactly how that is going to mean more games in the win column. I’ll pony up, but I don’t like to pony up on command. Educate me. For I am not 100 percent sold on the idea that just because you spend more money you’ll win more games. We are at the bottom on ticket prices, but we’ve still been to the championship game more times than half of the league members. How did that happen?

by KevinHog on Jul 28, 2010 4:07 PM CDT reply actions  

Price hike = a little ridiculous, especially in NWA + been there done that (2010)

When the piggies sell out Don W. for every conference game in one season, then a price hike can be justified. We haven’t been able to consistently sell that stadium out since it went to 70k+ seats, which under normal supply and demand laws (which probably don’t apply to SEC football tix) absolutely precludes a price hike. So, to me, that’s a pretty simple explanation for having some of the lowest prices in the SEC. I mean, if you can’t put folks in the seats at, let’s say $45, then how do you expect to do it at $65? Especially with every game being broadcast on TV now. Oh, I know, “hey, we’re about to be so good that we will be selling out the Don consistently.” We’ll see. But even if that statement is true, take it from this die hard hog fan, one or two years of down cycle will clear the seats again. That may be cynical, but that’s what I’ve seen for the last 20 years, so that’s the theory I’m sticking with.

And lastly, “predicting that ticket price increases are on the way?” They increased ticket prices for this season. The LSU ticket is $65. They increased conference prices by $10, plus LR games are increased an additional $10, conference or not. Of course they say LR tix were raised more because of the lower gate numbers and concessions, but I would like to point out that War Memorial sells out basically every game and certainly every conference game. Now that’s a price hike I can understand: sell out consistently, raise the price.

by Dalla$ on Jul 28, 2010 10:13 PM CDT reply actions  

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