Via Chris Bahn: In an effort to justify spending millions to further expand Razorback Stadium by renovating the north end zone, UA conducted a study to determine exactly how much revenue the athletic department, specifically football, generates for the state. An interesting note: 70% of football game attendees are from outside Northwest Arkansas. That's relevant for both determining travel revenue on game weekends as well as giving people a new stat to chew on for the Great Stadium Debate. What are your thoughts on the possibility of renovating the north end zone?